ABOUT
Get to know us, our approach and values.
OM MY GOD
is where timeless design meets purposeful elegance.
Each piece is crafted with quiet intention — refined, enduring, and made to elevate the everyday.
Rooted in simplicity and quality, we create essentials that speak softly, yet leave a lasting impression.
We merge street culture with inner truth. We believe in dressing with intention, in wearing what speaks to your spirit.
Our community is made of creators, thinkers, feelers — people who move through the world with awareness.
This is conscious streetwear.
Not just fashion — a frequency.
THE EXPERIENCE
At OM MY GOD, design is never random.
Each piece is created with intention — whether minimalist or bold, every line, shape, and word is chosen to express something deeper.
Inspired by personal growth, spiritual symbols, and emotional truths, our clothing becomes a canvas for soul and self.
We believe fashion can be more than aesthetics — it can carry energy, provoke thought, and move people.
SUSTAINABLE APPROACH
At OM MY GOD, we believe that every choice counts — and that includes what we wear.
From fabric to final print, we choose materials and partners that align with our values: respect for people, planet, and purpose.
Each OM MY GOD piece is not only a design — it's a decision.
Less waste. More meaning. Always intentional.
“Cut like a gem, crafted with purpose — each piece tells a truth.”
BEHIND
THE BRAND
My Journey — From the Road to the Soul
BY MORGAN ROSSI
Before OM MY GOD was even an idea, my life followed a very different path.
I was born and raised in Italy, and until the age of 19, I competed at the national level as a junior cyclist.
My days were defined by discipline, competition, and the dream of going pro. But after a serious accident, everything changed
— and I had to let go of that chapter.
Life led me to unexpected places. For years, I worked as a waiter while helping my father through one of the most difficult times of our lives — emotionally, financially, spiritually. We faced struggles that tested everything: patience, strength, and hope.
At 24, I made the bold decision to start over.
I moved to Germany with nothing but my determination — no knowledge of the language, no clear plan, just a deep desire to build something meaningful.
I learned German from scratch, and within a year, I began a professional training program as a precious stone cutter.
That changed everything.
I completed the training and entered a world of rare craftsmanship — cutting gemstones by hand using machines that are nearly a century old.
Today, I work for a renowned company that collaborates with the world’s most prestigious jewelry houses: Bulgari, Cartier, Chopard, Rolex, Piaget, and more. Every cut I make is precise, intentional, and timeless.
And yet — fashion has always lived within me.
The idea for OM MY GOD was born from that inner call:
a desire to create something beyond trends. I’ve always loved streetwear, but I wanted to offer more than clothing. I wanted to create a conscious streetwear brand — something with depth, message, and soul.
Each piece I design is inspired by my life, my spiritual practices, and the lessons I’ve learned on this journey.
OM MY GOD is not just a brand.
It’s a reflection of what we live, what we believe, and what we are becoming.
Through minimalist lines or bold statements, every piece speaks a deeper truth.
This is just the beginning.
OM MY GOD is my offering to the world —
fashion with soul, purpose, and presence.
